Moscow State University for Economics, Statistics and Informatics (MESI): Online external studies

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[For further information on the programmes offered by MESI, see: http://www.mesi.ru/]

Moscow State University of Economics, Statistics and Informatics (MESI) is a leading higher education institution in Russia with extensive experience in teaching throughout a wide range of traditional and state-of-the art information and telecommunication technologies and equipment. Founded in 1932, The University offers full-time, correspondence and part-time courses as well as intensive programmes of shorter periods of studies through the application of distance learning technologies.

The MESI Strategic Plan for 2006-2010 focuses on implementation of continuous education principles, i.e. lifelong learning.

"To provide education of high quality for everybody regardless his/her place of residence and learning time so that to guaranty inclusive social and professional involvement in conditions of information society". (Mission Statement).

At all educational levels in MESI, e-Learning technologies are implemented to provide everyone with the opportunity of studying regardless of his/her geographical position or physical capabilities in alignment with lifelong learning principles.

Most lifelong learning students at MESI take online external studies. In September 2009 there were 130,350 part-time LLL students in online external studies programmes. 73% were studying for their first degree and 27% for their second degree.

The online external studies programmes are formal education offers. After successful completion of the program, students are awarded with a relevant academic degree, diploma or certificate.

Students can study courses in a wide range of subjects within the fields of economics, statistics and informatics including Accounting, Commerce, Marketing, Management, Economics, Applied informatics, Statistics, Finance and Law. There are between 50 and 60 modules to choose from.

The external students have online lecturing and support, including support and education through web 2.0 technologies. They receive sets of printed materials and have face-to-face sessions in Moscow or in 33 branches throughout the country – from Vladivostok to Kaliningrad.

Students take electronic tests and final national certification is performed by video-conferences.

Online external studies is an example of how to organise lifelong learning opportunities for a population spread over a huge geographical area using educational technologies for communication.

 

The degree programmes are offered as full time or part time courses. These are offered online or as full time courses on campus in Moscow. 95% following the online version.

How the programme is deliveredWhat makes these online external programmes different and worthy of interest:

Market Relations

Value creation from a customer's point of view (here the student's point of view) inherent in any value proposition can be seen in many ways—we can view it with regard to invested productivity (learning processes) and return on that, with regard to simplicity in accessing the materials (content, usability), with regard to convenience, the size of risk taken to receive the return on investment etc.

MESI has managed to communicate and implement a value proposition that meets the needs of almost all student segments.

It has streamlined its offer of LLL courses to meet the needs of diverse groups. Some students are able to study on campus, others need to study from afar. Return on students' investment in these courses can be the attainment of skills for personal or for professional development or indeed for career promotion.

Courses that are taught at the university are also accessible online. Indeed their e-learning system provides for a number of facilities that forward the learning process and also sends valuable key performance indicators (KPIs) back to the university about their customers ( students), that in the long run will help the university improve its value proposition.

Production and delivery

These departments in MESI are directly involved with LLL, representing the university's key resources:

• Institute of Continuous Education;
• Institute of Further Professional Education;
• Institute of Master Studies (Business school);
• Department for the Candidate and Doctoral Studies;
• Department of Human Resources Development

MESI's e-learning infrastructure is available to students at all educational levels so as to provide everyone with the opportunity of studying regardless of his/her geographical position or physical capabilities. This value proposition is all embracing and inclusive of a great many student segments (customer segments).

Finacing

The cost of one module of online external studies ranges from 30 to 60 Euros; one year of education includes no more than 20 disciplines, so payment for one year of education can cost up to 1800 Euros; the whole higher education program consists of 50 to 60 modules, so the cost of the whole program is at most 3000 or 3600 Euros. However, the credit transfer can be used, and students who have credits from previous studies pay less.

Sometimes employers sponsor studies of their employees.

The programmes are delivered online or face-to -face or as a blend of both.

Reasons for success

Programs of higher professional education for LLL students are a success due to:

  • Teaching processes are conducted in time and places that are convenient for students, implementing media and education materials which are the most effective for different kinds of learners;

  • Flexibility of learning process, modularity and individual approach;

  • Reasonable prices;

  • Accreditation meets recognition.

The university lists these key factors that have contributed to their success in offering LLL:

  • E-Learning. The implementation of up to date information and communication technologies enables the renewal of content very quickly, it enables the organisation to extend its range of students ( its reach), it allows the organisation of the studying process ( constructive and autonomous learning) on a large scale and assures the high quality of education.

  • Flexibility (quick feedback on market needs, customers' demands and abilities, etc.)

  • High quality of teaching materials, infrastructure and educational process as a whole

 

    These programmes meet the following needs:

    • a need for delivering first and second higher education

    • a need for time/space convenience

    • a need for asynchronous learning

    • a need for retrieving learning materials asynchronously

 

What makes these online external programmes different and worthy of interest:

Market Relations

Value creation from a customer's point of view (here the student's point of view) inherent in any value proposition can be seen in many ways—we can view it with regard to invested productivity (learning processes) and return on that, with regard to simplicity in accessing the materials (content, usability), with regard to convenience, the size of risk taken to receive the return on investment etc.

MESI has managed to communicate and implement a value proposition that meets the needs of almost all student segments.

It has streamlined its offer of LLL courses to meet the needs of diverse groups. Some students are able to study on campus, others need to study from afar. Return on students' investment in these courses can be the attainment of skills for personal or for professional development or indeed for career promotion.

Courses that are taught at the university are also accessible online. Indeed their e-learning system provides for a number of facilities that forward the learning process and also sends valuable key performance indicators (KPIs) back to the university about their customers ( students), that in the long run will help the university improve its value proposition.

Productions and Delivery

These departments in MESI are directly involved with LLL, representing the university's key resources:

  • Institute of Continuous Education;

  • Institute of Further Professional Education;

  • Institute of Master Studies (Business school);

  • Department for the Candidate and Doctoral Studies;

  • Department of Human Resources Development

 

MESI's e-learning infrastructure is available to students at all educational levels so as to provide everyone with the opportunity of studying regardless of his/her geographical position or physical capabilities. This value proposition is all embracing and inclusive of a great many student segments (customer segments).

Financing

The cost of one module of online external studies ranges from 30 to 60 Euros; one year of education includes no more than 20 disciplines, so payment for one year of education can cost up to 1800 Euros; the whole higher education program consists of 50 to 60 modules, so the cost of the whole program is at most 3000 or 3600 Euros. However, the credit transfer can be used, and students who have credits from previous studies pay less.

Sometimes employers sponsor studies of their employees.

 

This Example of Implementation is referred to through relevant business model keywords in other parts of this site:

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