Anadolu University, Turkey: E-certificate Programmes

pental2

[For further information about the huge variety of programmes offered by Anadolu University see: Anadolu University Self-Evaluation Report (European University Association Institutional Evaluation Programme) Jan. 2008, accessible via http://eua.anadolu.edu.tr/dosyalar/EUA_Report.pdf (available in English)]

The foundation of Anadolu University goes back to 1958 at which time Eskişehir Academy of Economic
and Commercial Sciences was established. In 1982, Eskişehir Academy of Economic and Commercial
Sciences, Eskişehir Academy of Engineering and Architecture, Eskişehir School of Foreign Languages,
Faculty of Medicine, Faculty of Science and Humanities, Vocational Schools in Bilecik, Afyon and
Kütahya were merged to form Anadolu University. At this time, distance education in Turkey (Anadolu University Open Education Faculty) was also established.

Today Anadolu University is a dual mode university and has both on and off campus lifelong learners. It is a state university, composed of 12 faculties. 3 of them are dedicated distance education faculties, namely the Open Education Faculty, Faculties of Business Administration and Economics.

In the mission statement of Anadolu University, lifelong learning has been referenced in the following items:

Anadolu University:

  1. implements information and communication technologies in on-campus and distance education, and lifelong learning;

  2. responds to the demands and needs of society with ICT based, learner-centred, on and off campus degree and certificate programs;

  3. offers open course materials that students and the society in general can utilize without time and place limitations and without preconditions;

  4. anticipates contemporary and future needs and realizes projects to meet the demands in specific areas like in the field of distance education.

The university's distance education system reaches the whole nation and the Turkish citizens living in Western Europe. Approximately 1.300.000 students are enrolled in distance education programs. Approximately 1 million are graduates and there are 1300 off-campus students from 15 different countries of Western Europe. All applicants are required to have a university entrance exam score.

The university is well equipped to serve its distance learning students with 3 faculties dedicated to providing learning materials and staff and an infrastructure complete with a Technical Infrastucture, Online Learning Environment, an International Relations Office, Exam Services and more.

The e-certificate programmes are of special interest as an example of non-formal learning that doesn't lead to an academic degree, but fulfils an educational need identified by private and public employers.

The e-certificate programmes in the fields of Accounting, Marketing, Entrepreneurship, Finance and Education are offered as distance educational programmes using e-learning. They are on offer three times a year to students who are typically employees of public and private institutions.

e-Certificate programmes are designed for those who would like to improve their job-related skills. Anyone who has completed high school, associate, Bachelor's, Masters or doctoral level education can apply for the e-certificate programmes.

Today there are 25 programs and the number of programs is increasing each year. It takes a participant three months to complete a program. Each program curriculum is composed of three courses.

 

The e-certificate programmes are internet based e-Certificate programmes offered to employees in public and private institutions e.g. banks and the Ministry of National Education.

How the programme is delivered

The e-Certificate programmes offered to employees in public and private institutions e.g. banks and the Ministry of National Education.

Reasons for success

The e-certificate programmes are successful due to these factors:

  • Affordable fees

  • Quality learning materials supported by e-Learning portal

  • Flexible learning, easily accessible course materials

  • Needs analysis before initiating the program
    • Meeting demands of society (both domestic and abroad)

  • Program evaluation (results of surveys providing feedback from participants)

  • Steady increase in the number of students

  • Expertise of Anadolu University in distance education (trademark)

  • Collaboration with stakeholders, public and private authorities have resulted in participants receiving promotion or higher wages (reward and motivation)

    • This program meets the following needs:

      • a need for continuous updating of qualifications in business related subjects

      • a need for affordable fees

      • a need for time/space convenience

      • a need for retrieving learning materials asynchronously

      • a need for flexible learning

     

    What makes the E-certificates Programme different and worthy of interest:

    Market Relations

    The e-Certificate programmes are designed for those who would like to improve their job-related skills in cooperation with private and public partners (employers) based on a market analysis and contiguous feed-back from these (customer relationships).

    Productions and Delivery

    The internal key resources for distance education are quite extensive. All the materials including textbooks and TV Programs are provided and, furthermore, the programmes are heavily based on e-learning tools and services.

    Key partners: Some of SME organizations (Small and Medium Sized Enterprises) and corporations (e.g. supermarkets) encourage and provide financial support to the members or employees to attend these programs.

    The E-Learning portal that hosts the e-certificates and other distance education programmes is composed of:

      e-Book

      e-Television

      e-Exam

      e-Exercise

      e-Audio Book

      e-Consultancy and more.

    Financing

    The fee for the certificate programmes is approximately 150 EUR.

     

    This Example of Implementation is referred to through relevant business model keywords in other parts of this site.

    eadtu

    lll